| news Topic | MDP |
| Date & Day | 7th December, 2024 |
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Event Name: MDP |
Date/Day: 7th-8th December, 2024 |
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Guest Name: Prof. Falguni, Prof. Kaustav Mazumdar and Prof. CD Mitra, MICA |
Designation/Organization: Professor and Adjunct Faculty, MICA |
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Topic: Leading Advertising Transformation for Sustainable Business in the Digital Era |
Scheduled Timing: 9:00 am to 5:00 pm on 7th and 8th December, 2024 |
|
Number of Participants: 39 |
Venue: Hotel Pride Plaza, Aerocity, New Delhi |
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Organize By: Department of (MDP Cell) |
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Summary of the event-
The MDP organized by the MDP Cell at IMS Ghaziabad (University Courses Campus) was organized successfully on 7th-8th December, 2024 at Hotel Pride Plaza, Aerocity on Leading Advertising Transformation for Sustainable Business in the Digital Era with collaboration of MICA. The MDP was a special session to help industry professionals, marketing managers, brand managers and media people to learn and include all the latest digital tools into their sustainable marketing strategies for the future.
The session was held over two days where the sessions were taken by senior faculty from MICA Prof. Falguni Vasavada on social media engagement, new age tools for delivering advertising more effectively and how customer understanding can be enhanced. The sessions were very impactful and helped participants gain a deeper analysis of how consumers and marketing tools are changing. Other sessions were held by Prof. Kaustav Mazumdar in the area of customer insights and changing role of analytics to understand consumers profile better.
The second day sessions focused more on customer research building a more engaged brand for them. Prof. CD Mitra provided a deeper analysis of strategies to build brand portfolio and brand architecture that modern day brands have to understand. The sessions were attended by diverse team comprising of industry practitioners, founders, brand managers, marketing faculty, etc who gained immense insight into how to manage sustainable brands in the digital era.
Learning Outcomes:
The help participants identify key concepts and contemporary tools related to digital transformation and advertising strategies.
To facilitate learners to critically evaluate digital marketing challenges and opportunities, crate strategies for navigating the complex digital AI environment.
To encourage participants to apply learned frameworks and insights to create innovative advertising solutions across platforms.
To build upon the effectiveness of digital transformation strategies, aligning brand architecture for growth and long-term business success
SUBMITTED BY:
Komal Kapoor
Event Pics: 3-4 Pics along with Geo Tag Pics
Dr. Arun Kumar Singh, Director facilitating resource person Prof Falguni Vasavada
Entire team of MDP with the participants at Hotel Pride Plaza, Aerocity
Group photograph with all the MDP team members and participants
Dr. Pooja Rastogi, HOD- Department of management facilitating resource person Prof. Kaustav Mazumdar
Prof. Mayank Kumar Pandey facilitating resource person Prof. CD Mitra
Participants receiving certificate of completion after the MDP from the resource person.
Dr. CD Mitra from MICA taking session with participants
