Department: School of Management

6+ Years

• Prof. Nidhi sharma working as Assistant Professor in School of Management, IMS University Courses Campus Ghaziabad, having experience of more than 6 years in educational sector.

General management and Marketing.

Research Paper published in IJAIR - "Predictive analysis As a tool in digital marketing and sale with special reference to case study of supply chain company" IIHS.
Research paper published in IJIRA - “AN ANALYTICAL SEARCH ON WORK LIFE BALANCE AMONG WORKING WOMEN’S PERSONAL LIFE”.
Research paper published in IJEMMASSS - “ANTECEDENTS INFLUENCING THE BRAND SWITCHING BEHAVIOUR AMONG YOUTH IN APPAREL PURCHASE”.

Research paper presented in ICSED 2k19 - "Antecedents influencing the brand Switching behavior among youth”
Research paper presented in National Conference on Future of HR andEvolving Worksforce - “Impact of Recruitment on effectiveness of HR Department in Private sector”
Research paper presented in International Conference on Dynamic Business Environment: Challenges & Opportunities in the New Normal" - “ FINTECH - Disruption and Innovation in Digital Era”
Research paper presented in Building Resilience and sustainability for India for ever changing Turbulent World: A vision for 2030 - “Digital Marketing: The Impact of A New Age Tool For Online Business Retailers”
Research paper presented in Building Resilience and sustainability for India for ever changing Turbulent World: A vision for 2030 - A study on Brand Awareness and Purchase intention of Luxury Cosmetic Products among males.

1. Workshops Attended -

             One week Workshop on "Research Methodology”
             Workshop on Basics of Literature Review and Research paper writing
             Systematic Reviews and Meta Analysis
             Workshop on How to  Identify Fake Predatory Journals
             Workshop on Campus to Corporate: Road Ahead- Career Opportunities In Post Covid era

1. FDP  Attended -

            FDP on “Emerging and Innovative Approaches in Management, IT and Communication in Teaching and Research”
            FDP on “Research Methodology : Tools and Techniques”
              FDP on Factor Analysis
              FDP on Systematic Literature Review and Bibliometric Analysis
              FDP on Quantitative using SEM & Qualitative using NVIVO software
              FDP on Accreditation and Outcome based education
              FDP on Advanced Qualitative & Quantitative Research Techniques
              FDP on Creating online courses
              FDP on Research Publication and Data Modelling Techniques
              FDP on Research Methodology in Social Science
              FDP on "Applications of Research Tools and techniques”