Toll Free No. 1800-102-1214

IMS Group

Mr. Mayank Pandey

  1. Home
  2. Academics
  3. CORE FACULTY
  4. Mr. Mayank Pandey

Core Faculty Management

Mr. Mayank Pandey
  • Assistant Professor
  • Ph.D.*, MBA
Institute of Mgmt. Studies, Ghaziabad

Department: Marketing

Experience

17 years

Profile

Prof. Mayank Kr. Pandey is an accomplished educator with over 17 years of experience in distinguished management institutes. Having transitioned from a successful career with HDFC Group, he brings real-world expertise to his role. Submitted his Ph.D. thesis and holding a master's degree in management, he excels in teaching Marketing Management, Consumer Behavior, Customer Loyalty, and more. Prof. Pandey's passion lies in inspiring students to undertake Live Research Projects on management and marketing issues. He has presented research papers internationally, published in esteemed journals, and engaged with IITs& IIMs in faculty development. As an academic council member, mentor, and contributor to NGOs, he is committed to holistic education and societal upliftment.

Certificates:

  1. Achievements / Research Interest / Area of Research Interest


Academic Distinction (Awards, Scholarships & Honors)

  • Research Paper Appreciation Award at GNIOT Group of Institutions in February 2023.
  • Long Service Award at GNIOT Group of Institutions in February 2023.
  • Quality Contribution Award at GNIOT Group of institutions in February 2021.
  • Best Faculty Award at JIMS Engineering Management Technical Campus in November 2017.
  • Certificate of Appreciation for contribution in the field of Education and Social Service on the occasion of ShikshakSammanSamaroh organized by
  • RashtriyaShaikshikMahasangh (RSM), Uttar Pradesh in October 2016.


Area of Research Interests:Marketing Management, Consumer Behavior, Customer Loyalty, Strategic Management

Intellectual Contribution (Publications)

  • Journals Articles – Refereed

    Jain, M., Gupta, S., Gupta, S., & Pandey, M. K. (2022) Content intelligence technology: A business transformation tool in emerging economies, Journal of Information and Optimization Sciences, 43(6), 1311-1321, DOI: 10.1080/02522667.2022.2118971 (ABDC-C Category)

    Sharma, G. S., Chintalapati, N., Pandey, M. K. &Tomar, M. (2022). Understanding Social Media Competence for Academic Research: Development and Validation of an Instrument. Manager – The British Journal of Administrative Management, 58(150), 293-312. (ABDC-C Category)

    Pandey, R., Goyal, S., & Pandey, M. K. (2019). A Concept on Order Quantity at Varying Cost in Variable Rate of Production Situation. International Journal of Recent Technology and Engineering, 8(3S2), 147–152. (Scopus Indexed)

    Pandey, M. K., & Singh, D. (2019). The Critical Success Factors of International Joint Ventures in Pharmaceuticals Sector. 1st International Conference on Recent Advancements in Management, Science, Technology, Education and Legal Issues, 44.

    Pandey, M. K., & Singh, D. (2018). Analytical Study of International Market Entry Modes Decision. International Journal of Management, Technology And Engineering, 8(11), 2327–2335. (UGC Indexed)

    Pandey, M. K., Singh, D., Kaushik, R., & Vats, R. (2018). A Model for Success of an International Joint Venture in India: Validated through Analytic Hierarchy Process. International Journal of Engineering & Technology, 7(4.39), 951–959. (Scopus Indexed)

    Pandey, M. K. (2010). Service Quality Perception of Consumers: A study of Banking Services. WISDOM, 2(1), 46–54.

    Pandey, M. K. (2010). Recessionary Job Stress: Causes and Coping Strategies. SHAMBHASHYA International Journal, 2(1), 15–31.
  • Scholarly Books
    1. Pandey, M. K., Pareek, M. S., & Ahuja, H. (2011). Engineering & Managerial Economics. Eklavya Publication, New Delhi.
  • Chapters in Scholarly Books
    1. Pandey, M. K., &Tomar, M. (2019). Innovation Management Strategies adopted by Indian Pharmaceutical Companies. In T. Kanti& A. Gupta (Eds.), A Hand book of Modern Research Trends in Technology and Innovations (1st ed., pp. 230–237). KAAV Publications,Delhi.
  • Pandey, M. K. (2018). Demonetization and Its Impression on the Indian Banking Sector. In J. P. Mahajan & R. K. Swami (Eds.), Demonetization: Demystified (pp. 106–109). Prestige Publishe, New Delhi.
  • Conference Proceedings – Refereed
    1. "Innovation Management Strategies Adopted by Indian Pharmaceutical Companies" in 2nd International Conference on “Managerial Strategies for Technological Transformations in 21st Century” held on February 9, 2019 at MIMT, Greater Noida.
    2. “Analytical Study of International Market Entry Modes Decision” in 2nd International Conference on "Emerging Trends in Science, Technology and Management" held on 25th November, 2018 at Mahratta Chamber Of Commerce Industries & Agriculture, SenapatiBapat Road, Pune, Maharashtra, India.
  • Paper Presentation – Refereed (International & National Conferences)

INTERNATIONAL

"The Critical Success Factors of International Joint Ventures in Pharmaceutical Sector" in 5th International Conference on "Digital Transformation, Industry 4.0 and Future of Business" held on 21 November, 2020 at GL Bajaj Institute of Management & Research, Greater Noida, Uttar Pradesh, India.

  • "The Critical Success Factors of International Joint Ventures in Pharmaceutical Sector" in 1st International Conference on "Recent Advancements in Management, Science, Technology, Education and Legal Issues" held on 31-31 March, 2019 at JIMS, Greater Noida, Uttar Pradesh, India.
  • "Global Wings through International Modes of Entry and Expansion" in International Conference on "Advances in Management and Technology: Mapping Strengths with Opportunities" held on January 29-31, 2015 at MNNIT Allahabad, Allahabad.
  • "Corporate Social Responsibility as a Determinant of Success in Emerging Market" in International Conference on "Emerging Indian Economy: Opportunities and Challenges" held on February 11-12, 2012 at BBS Group of Institutions, Phaphamau, Allahabad.

NATIONAL

  1. "Demonetization and Its Impression on the Indian Banking Sector" in National Conference on "Demonetization: Demystified" held on 9th February, 2018 at Delhi Technical Campus, Greater Noida.
  2. "CRM: A Strategic Tool for Sustaining Growth" in National Seminar on "Future of Marketing: Opportunities and Challenges" held on November 29-30, 2013 at ITS, Mohan Nagar, Ghaziabad.
  • "Recessionary Job Stress: Causes and Strategies to Deal With" in AICTE sponsored National Conference on "Evaluation Strategies in Post Melt down Period" held on November 25-26, 2011 at IIMT, Meerut.
  1. "Development Financial Institutions (DFI): Prospects after Financial Reforms" in National Conference on "Emerging Management Techniques Accelerate Economic Growth of a Country" held on November 17-18, 2011, at Vishveshwarya School of Management, Vishveshwarya Group of Institutions, Dadri, G.B.Nagar.
  2. "Corporate Entrepreneurship - The Role of Leadership" in 3rd National Conference on "From Vision to Reality: Redefining Entrepreneurship" held on October 11, 2011 at Purva Information & Education Center, Bikaner, Rajasthan in collaboration with Baheti Panchayat Trust, Bikaner, Rajasthan.

Book Edited

(2020) Co-Edited a Book titled "A Hand Book on Industry 4.0: Exploring New Horizons and Challenges for New Normal Post COVID-19", Taurian Publication, New Delhi.


Other Professional Activities 

  • Chairperson / Co-Chairperson in Conferences:
    1. Conference Convener: National Conference on "Resilience, Reinvention & Rebuilding Towards the New Normal (R3TN2-2022)" May 14, 2022 at GNIOT Institute of Management Studies (GIMS), Greater Noida, Uttar Pradesh, India.
    2. Conference Secretary: National Conference on Industry 4.0: Exploring New Horizons and Challenges for New Normal post COVID-19 Saturday, 11th July 2020 at JIMS, Greater Noida, Uttar Pradesh, India.
  • Conference Secretary: 1st International Conference on "Recent Advancements in Management, Science, Technology, Education and Legal Issues" held on 31-31 March, 2019 at JIMS, Greater Noida, Uttar Pradesh, India.
  • Co-ordinating / Organizing/ Attended MDP
    1. Attended one week (03/06/2019 – 07/06/2019) QIP Short Term Course on "Quantitative Analysis of Qualitative Variables using Large Scale Database" organized by Indian Institute of Technology, Roorkee.
    2. Attended one week (13/06/2016 – 17/06/2016) QIP Short Term Course on "Research Tools, Techniques and Software Applications for Quality Research" organized by Indian Institute of Technology, Roorkee.
  • Co-ordinating / Organizing/ Attended FDP
    1. Attended 1 day (21/06/2020) Pandit Madan Mohan Malviya National Mission of Teachers and Teaching sponsored Faculty Development Program on "The BodhiTree and SAFE Tools for Effective Online Teaching: A Hands-On Workshop" organized by IIT Bombay.
  • Attended 1 day (16/05/2020) Pandit Madan Mohan Malviya National Mission of Teachers and Teaching sponsored Faculty Development Program" on "Effective and Efficient Online Teaching in the Age of Corona, A Hands on Workshop” organized by IIT Bombay.
  1. Attended 5 days (17/05/2020 – 21/05/2020) Faculty Development Program on Learning, Pedagogy and Effective Use of Case Methodology organized by ASM Group of Institutions, Pune.
  2. Attended 15 days (20/04/2020 – 06/05/2020) MHRD Pandit Madan Mohan Malviya National Mission of Teachers and Teaching sponsored Faculty Development Program on Managing Online Classes and Co-Creating MOOCs organized by Teaching Learning Center, Ramanujan College, University of Delhi.
  3. Attended 14 weeks (11/06/2019 – 13/09/2019) Wipro sponsored Faculty Development Program on Strategy and the Sustainable Enterprise for Teachers organized by IIM, Bangalore.



Co-ordinating / Organizing/ Attended Workshops

  • Attended one day (25/07/2015) Faculty Development Workshop on Intellectual Property Rights Organized by NIET Technology Business Incubator, Noida Institute of Engineering and Technology, Greater Noida in association with India Juris International Law Firm.
  1. Participated in 8 days (28/12/2011-04/01/2012) Teachers Orientation Program on Human Values and Professional Ethics Organized by Punjab Technical University and conducted by Value Education Cell, PTU, Jalandhar, Punjab.
  • Participated in 2 days (27/04/2010-28/04/2010) workshop on Human Values and Professional Ethics organized and conducted by Value Education Cell, UPTU, Lucknow
  • Membership of Professional Bodies:
  1. Life Member: Indian Commerce Association Membership ID: UP967
  2. Nominee Member: NHRDN (Institutional Long Term) Membership ID: PINSTMSME/DEL/14174/20210205/20310205
  • Life Member: International Society for Research and Development (ISRD) Membership ID: SR4150900346
  • Professional Services such as Member / Editor of Editorial Board, Advisory Committee, etc.

    Member Advisory Committee: ACTERM (an education initiative of India Expo Mart Ltd.) Greater Noida.
    • On the Panel of:
      • Amity University, Noida
      • IIMT University, Meerut
      • Bikaner Technical University, Bikaner
    • Consultancy Undertaken
      • Mentor: UNEAKO a growing Start-Up offering eco-friendly and sustainable products.

Apply Now
Apply Now
Enquire Now
MDP 2024