Profile
With over 13 years of combined industry and academia experience, The Digital Marketing program's area chair and the coordinator of the Earn while you Learn (EWL) cell, practical skills and exposure to the dynamic marketing and management field are provided to students under my guidance.BBA specialization courses in Digital Marketing, Entrepreneurship, and Sales Management have been designed and delivered by me, employing innovative pedagogical methods and online tools. Furthermore, relevant certifications from Google, Facebook, and HubSpot have been facilitated for students by me, enhancing their employability and competitiveness. Additionally, students have been mentored and supported in creating and launching their start-ups, fostering their entrepreneurial spirit and mindset under my mentorship. I am also a keynote speaker and a trainer for various workshops and seminars on digital marketing and entrepreneurship.
Certificates :
UGC NET Management, Google Digital Fundamental, Meta Introduction to Social Marketing, Mobile SEO Semrush, Create a social Media Campaign, Communication and Interpersonal skills at work, Digital Skills, Google Analytics
Achievements / Research Interest / Area of Research Interest
- Academic Distinction (Awards, Scholarships & Honors): Award for Innovation and Teaching Pedagogy, Best Research Paper Award at IMS Ghaziabad and IPEM
- Area of Research Interests Digital Marketing
Intellectual Contribution (Publications)
- European Chemical Bulletin (Scopus Indexed) Impact of social media promotions on Recruitment of secondary students: A study based on UG professional colleges in Delhi: NCR
- International Journal of Research in Management, Economics, and Commerce Impact of celebrity endorsement in Advertisement on customer buying pattern
- International Journal of Research in Management, Economics, and Commerce Impact of celebrity endorsement in Advertisement on customer buying pattern
- Allana Management Journal of Research Celebrity endorsement: A strategic tool for market communication and promotion
- MAIMT- Journal of IT & Management - An Analysis of Benefit segmentation of Cigarette Market in Delhi
- Notion Press Marketing for the Digital Era 2023
- Savera Publication Principles and Practice of Management
- Savera Publication E-Commerce.
- Chapters in Scholarly Books
- Content Marketing: Know How?
- International Conference on Recent Advances in Social Sciences, Humanities, Management and scientific research. UTAUT model: Incorporating social media for educational purposes among India's college students
- IIM Jammu International Conference on Reimagining Marketing with Technology Paper Presented Impact of social media on learning effectiveness of undergraduate student: A technologydriven approach
- IMS international conference on sustainable and innovative solutions for India @75: a journey towards atmanirbharbharat: study of impact of social media on higher education in India usingThe unified theory of technology acceptance 2 (utaut2) and useTheory
- IMS International Conference on Marketing in the digital world: Impact on the Indian Economy Won Best Research Paper award for the paper, "Digital and social Media Marketing: Impact on advertising IMS National Seminar on Digital India
Paper Presentation – Refereed (International & National Conferences)
- International Conference on Recent Advances in Social Sciences, Humanities, Management and scientific research. UTAUT model: Incorporating social media for educational purposes among India's college students
- IIM Jammu International Conference on Reimagining Marketing with Technology Paper Presented Impact of social media on learning effectiveness of undergraduate student: A technologydriven approach
- IPEM National Seminar on Work life balance: Need Challenges and Measures Won best Research Paper Presentation for the paper, "Work life balance study based in India: an analysis of India with its peer countries."
- Centre for Management Development National Conference on Emerging issues in marketing: Opportunities and threats Model Development and validation for studying consumer preferences of Car owners
- CMD National Seminar on Redefining HR Practices for sustainable corporate development Human Resources and sustained competitive advantage: A resource-based perspective
- IAMR National Seminar on Green Marketing and society That is there for green marketing in India: An analysis on the basis of opportunities and threats for green marketing in India
- Research Publications (International & National Journals)
- European Chemical Bulletin (Scopus Indexed) Impact of social media promotions on Recruitment of secondary students: A study based on UG professional colleges in Delhi: NCR
- International Journal of Research in Management, Economics, and Commerce Impact of celebrity endorsement in Advertisement on customer buying pattern
- International Journal of Research in Management, Economics, and Commerce Impact of celebrity endorsement in Advertisement on customer buying pattern
- Allana Management Journal of Research Celebrity endorsement: A strategic tool for market communication and promotion
- MAIMT- Journal of IT & ManagementAn Analysis of Benefit segmentation of Cigarette Market in Delhi
- Patents
Machine learning based approach for Building corporate reputation through soial media marketing efforts
Other Professional Activities
- Achievements in Professional
- Chairperson / Co-Chairperson in Conferences
- Co-ordinating / Organizing/ Attended Conferences
- Co-ordinating / Organizing/ Attended MDP
- Co-ordinating / Organizing/ Attended FDP
- Co-ordinating / Organizing/ Attended Seminars
- Co-ordinating / Organizing/ Attended Workshops
- Invited to Keynote Address / Speakers
- Membership of Professional Bodies 0
- Professional Services such as Member / Editor of Editorial Board, Advisory Committee, etc. 0
- Reviewer /Referee in Journals/Conferences etc. 0
- Projects Undertaken (Research / Corporate / Trainings, etc.)
- Consultancy Undertaken 0
