Department: International Business and Economics

16 Years

Ph.D. in Relationship Marketing. Research Oriented academician, Published papers, with participation in many international & national conferences, research workshops & faculty development programs. She has an extensive background in General Management, Economics, International Business and Marketing. She has also guided several research projects of students of different universities. At present she is also working with the IQAC Committee of IMS UC Ghaziabad and is also the member of IMS Alumni Society.

Academic Distinction (Awards, Scholarships & Honors):

1. Best paper Award received in the International Conference on advances in Business and Management organized by Shahed Bhagat Singh College, University of Delhi
2. Received Best Paper award in IMS International Conference 2023for the paper “Effect of Transactional Leadership style on job satisfaction: Mediating role.”

Area of Research Interests: HR, Economics

Publication

1. Paper Title: Cultural Intelligence and Internationalisation: An Investigative Tale of Indian SMEs Exploring Nordic Region, Publisher: IEEE, 20233rd International Conference on Innovative Practices in Technology and Management (ICIPTM), Uttar Pradesh, India, 2023, pp. 1-6, doi: 10.1109/ICIPTM57143.2023.10118119.
2. Paper Title: Factors Affecting Awareness and Practices of Green TechnologyPublisher: IEEE, 2023 3rd International Conference on Innovative Practices in Technology and Management (ICIPTM), Uttar Pradesh, India, 2023, pp. 1-5, doi: 10.1109/ICIPTM57143.2023.10118326.

Paper presented in National Conferences/ Seminars:

• “Cross Cultural Challenges in International Mergers and Acquisitions” on January 16^th, 2011 in the National Seminar on “Corporate Restructuring in the Globalized Business Environment”, I.T.S Management and I.T Institute, Mohan Nagar, Ghaziabad.
• “E-Governance Initiatives in Rural India: Issues and Challenges” on Feb 12^th-14^th, 2011 in the National Conference on “Governance in the 21^st Century: Challenges and Prospects”, Seth Padam Chand Jain Institute of Commerce Business Management and Economics, Agra University, Agra.
• “Investment in CRM: A strategic approach for the Indian Banking Sector” on April 17, 2010 in the National Conference on “Innovation: A way to keep ahead”, Jaipuria group of Institutions Ghaziabad.
• “The sustainability of Mobile Number Portability in India: Issues and Challenges” on April 17, 2010 in the National Conference on “Innovation: A way to keep ahead”, Jaipuria group of Institutions Ghaziabad.
• “Marketing Internationally: How Challenging it is?” on Nov 23^rd, 2010 in the National Seminar on “Business Strategies in Post-Recession Era”, IIMT Professional College, Meerut.
• “Caveat Emptor and Consumer Protection” on March 7-8, 2008 in the National Seminar on Consumer Protection and Consumer Welfare, MIET, Meerut.

Paper presented in National/International Conferences:

• Presented 2 papers in International Conference- ICIPTM 2023 Organized by Amity University
• Presented Paper in International Conference Organized by IMS GhaziabadUniversity
• Presented 2 research Papers on 5^th-6^thMay 2022, in the International Conference organized by Zakir Hussain Delhi College, University of Delhi in association with GL Bajaj
• Presented 2 research Papers on 21^stApril 2022, in the International Conference organized by IMS UC Ghaziabad
• Presented multiple papers during 15^th-16^thJan 2022, in the International Conference ICE-MTM 2022 organized by Blueforskning Research Academy, India and Fs Congress International Congress on Social Science, Turkey
• Presented Paper on 20 January 2022, in the International Conference on advances in Business and Management organized by Shahed Bhagat Singh College, University of Delhi
• Presented Paper on 27 Dec 2021, in the ISDSI- Global Conference organized by IIM Nagpur
• Presented Paper on 4^thSep 2021, in the 6^th International Conference on Managing Business Enterprises: Evolving Dynamics in the Pandemic Era, organized by Bhartiya Vidya Bhavan’s Usha and Lakshmi Mittal Institute of Management, New Delhi
• Presented Paper on Feb 14^th, 2014 in the National Conference on “Governance for Sustainable Development and Inclusive Growth: Myths and Realities”, Inderprastha Engineering College, Ghaziabad
• Presented Paper on March 2^nd, 2011, in the International Conference on “Changing Structure of International Trade and Investment: Implications for Growth and Development”, Jamia Milllia Islamia (Central University), New Delhi.
• Presented Paper on 12^thMarch, 2010 in the Conference on “Creating High Performance Organizations”, Fortune Institute, New Delhi.
• Presented Paper on 26^thAugust, 2009 in the International Conference on “Training and Employment”, Indo Global Colleges, Punjab.
• Presented Paper on 19^thDec 2009, in the International Conference on “Business and Economic issues”, by Serial Publications, New Delhi.

Research publications in National Journal:

• “Impact of Relationship Marketing on the performance of Service Companies” Published in IOSR Journal of Business and Management, p-ISSN- 2319-7668, e-ISSN: 2278-487X, Vol.16, Issue:1 (Version-2), pp. 44-53.
• Feb 14-15, 2014: Supply Chain Relationship Management is exigent for Business Performance: An Empirical Analysis in the Manufacturing Sector in NCR, (National Conference on “Governance for Sustainable Development and Inclusive Growth: Myths and Realities”), ISBN: 978-81-929040-0-9, pp.270-284.
• “Relationship Strategies are imperative for customer satisfaction, trust and loyalty: An empirical study on Indian Telecommunication Sector” Published in IMED JMSR (Bharati Vidyapeeth University), ISSN No: 09758429, Vol.7, No.2, pp.56-62, July- Dec 2014.
• January 15^th -16^th, 2011: “Cross Cultural Challenges in International Mergers and Acquisitions” (National Seminar on “Corporate Restructuring in the Globalized Business Environment”, I.T.S Management and I.T Institute, Mohan Nagar, Ghaziabad).

Research publications in International Journal:

• Dec 19^thto 21^{st 2009}: “Business in times of Economic Recession: Impact and opportunities for the Telecom sector and IT industry” (International Conference on “Business and Economic issues”, by Serial Publications)
• “Investment in CRM: A Strategic approach for the Indian Banking Sector”, Published in International Journal of Education and Psychological Research, ISSN-2279-0179, Vol.2, Issue.3, pp.105-114, Aug 2013

Articles

• Corporate Social Responsibility, Ethics and Economic Gain (Book: Social Responsibility of Business Enterprises, 2008).
• Impact of Urbanization and Industrialization: A Study on Chhotanagpur Region and Damodar River (Book: Urbanization of Rural Areas, 2008, ISBN- 978-81-8376-204-5)

• Patents
• Book Edited

Book Published

• Title: E-Marketing: Concepts and Implementations, Pub: Savera Publishing House, Darya Ganj, New Delhi, ISBN: 978-81-908081-3-2.

Seminars & Conferences Attended:

• Panel Discussion on Women and Sustainable Development
• International Conference: Reimagining Global Marketing: Innovations Focused on the Digitalize World conducted on 22 Jan 2022, ITS Engineering College, Greater Noida.
• National seminar: Intellectual Property: Vehicle for Knowledge-based Wealth Creation, conducted on February 9, 2008 by FIIB, New Delhi.
• International Conference: “Innovative Business Strategies for Corporate Excellence”, conducted on January 3^,2011 by Delhi Institute of Advanced Studies, New Delhi.
• National Seminar: “Value Creation in a diverse market”: A Direct Marketing Approach”, conducted on March 5^th, 2011 by Institute of Professional Excellence and Management, Ghaziabad.

FDP Attended:

• One Week FDP On First-hand experience on SPSS- Introductory Module (16^th-22^nd Aug 2023)
• One week FDP on PLS SEM, Scale Development and research Paper writing- 30-4^thSep 2023)
• Attended IP Awareness Training Program
• Attended FDP on First hand Experience on SPSS organized by RFI-CARE from 16^thAug- 22 August 2022.
• Research Methodology: Tools and Techniques on 14^thFeb- 18^th Feb 2022.
• Workshop-On Partial Least Square Structural Equation Modeling using Smart PLS on 26^th-30 June 2021.
• FDP On Data Analysis using SPSS for research paper on 5- 10 July 2021.
• FDP- On First Hand Experience on SPSS on 5-11 July 2021.
• Program on “Developing Leadership Skills” organized on May 31, 2008 by Jaipuria Institute of Management, Ghaziabad.
• Program on “Entrepreneurship Development” organized during 15^thto 27^th June 2009, at College of Management Studies (IILM), Greater Noida.

Workshops Attended:

• FDP on “Outcome based Education: Learning and assessment under NEP 2020” on 31^stJuly- 4^th August 2023 organized by IMS Ghaziabad (University Courses Campus).
• Attended Penal Discussion on “Women and Sustainable Development” organized by CTPD, India on 9^thMarch 2023.
• Systematic Reviews and Meta Analysis on 20^th
• Webinar- The Blockchain and Cryptocurrency Future in India on 23^rdJanuary 2022
• “Managing Human Resource Issues in Micro, Small and Medium Enterprises”, organisedon February 3, 2009, by INJ Business School, Greater Noida.
• “Implementing Business Activities with the goal of First Time Rights”, organized on 21^stMarch 2009, by Jaipuria Institute of Management, Vasundhara, Ghaziabad.
• “Human Rights” organized on 21^stFeb 2009, by Jaipuria Institute of Management, Vasundhara, Ghaziabad.
• “Entrepreneurship: The path to progress” organized on 25^thSep 2009, by INJ business school, Greater Noida.

Invited as a Session Chair

1. Session Chair: IMS International Conference 2023
2. Session Chair- International Conference  on Recent Advancements in the areas of Science, Technology, Business, Economics, Management, Social Sciences, Humanities and Travel- Tourism organized by Indian Academician and Researchers association.