Department: Management Studies

Experience: 20 years

Dr. Pooja has completed her Doctoral degree in Management from Motilal Nehru National Institute of Technology Allahabad, Prayagraj. A Post Graduate in Business Management holding a Gold Medal in the discipline of Entrepreneurship and Marketing. She is a certified Digital Marketer holding a Post Graduate Diploma in Digital Marketing from prestigious MICA-upGrad. She has a certificate on Strategy Execution from Harvard Business School. She has more than 20 years of total experience in Academics, where she has handled various roles of teaching, consulting, and administrator. She has been coordinator for i4 in collaboration with Samcircle, USA. She has received an award for “Best Digital Marketing Faculty” in the year 2020. She has also been awarded “Dr.Sarojni Naidu The Nightingale of India International Award for Working Women” in 2021. She is a certified trainer in the field of Digital Marketing and has developed brands for clients like Sleepwell, Acro paints, Sikka developers to name a few. She has conducted various FDP’s in the area of her discipline and written books, presented papers in premier educational institutions, and published cases and research papers in national and international refereed journals along with guiding Ph.D students.

- Conducted online session on National Youth Day Programme on ‘Youth & Time Management’ organized on 12th January, 2022, at Marathwada Mitra Mandal’s Shankarrao Chavan Law College, Affiliated to Savitribai Phule Pune University, Pune.

- Webinar conducted on ‘Developing a Personal Brand’ at Sushant University for outside participants on 11 February, 2021.

- Speaker on Topic titled: ‘Educational Branding through Digital and Social Media’ at 5-Day Online Faculty Development Program on: Faculty Development for New Tomorrow Readiness for Teaching and Learning Post COVID-19 sponsored by TEQIP-III and organised jointly by Department of Electrical Engineering NIT, Uttrakhand, 24-28 July 2020.

- Conducted a Webinar on ‘Women Safety, Rights and Gender Equality’ for Guru Nanak Dev Engineering College, Ludhiana on 9 July 2020.

- Conducted a Webinar for International participants from Ghana, Nigeria, Euthopia, UK and India on ‘How to Become an Instagram Influencer’ organised by Vera Creative Minds Network on 20 June 2020.

- Conducted a Coffee Talk for ROINET employees on ‘Create Your Own Niche: Be a Brand that People Love’ on 28 May 2020.

- Speaker on International Marketing Conclave titled “Insights of Impact on Brands in Covid 19”on 15 May 2020 at SSB Ansal University.

- Speaker on a Webinar titled “An expert talk on Social Media Marketing” at Shri Viswakarma Skill University on 9 April 2020.

- Conducted a FDP on “Creation of MOOC’s” at Desh Bhagat University, Mandi Gobindgarh, District Fatehgarh Sahib, Punjab, India on 13-15 March 2020.

- Conducted a Workshop on “E-Learning and MOOC’s in Higher Education” at Shri Ramswaroop Memorial College of Engineering and Management, Lucknow. on 29th February 2020.

- Resource person at Faculty Development Programme under UGC-Human Resource Development Centre to be conducted under the aegis of Savitribai Phule Pune University, Pune from 04/02/2020 to 13/02/2020. Session taken on ‘Teaching Pedagogy in Legal Education: Contemporary Era’.

- Took a Faculty Development Programme (FDP) at Gujarat National Law University (GNLU), Ghandhinagar, Gujarat on from 17-19, January 2020 on ‘Developing MOOC’s and using free tools for evaluation and assessment’.

- Organised a workshop on ‘Website Building at Ansal University’ on 18th July 2019, was a Trainer for the same.

- Organised a FDP on ‘Pedagogic Interventions in Teaching’ at IMS, Ghaziabad from 19-20-21 August 2016.

- Organized a 4-Session Faculty Development Program at IMS, Ghaziabad, 15th to 22nd January 2016, titled ‘Factor Analysis: A Tool for Research’.

- Member of the organizing team for Short-term training and workshop on Digital Marketing. Certified by Digital Vidya, held at IMS, Ghaziabad on 20th & 27th September 2014.

1.Awarded “Dr.Sarojni Naidu The Nightingale of India International Award for Working Women” on 15 September 2021.

2.Awarded “Best Faculty in the Area of Digital Marketing” by BWI education Excellence Awards 2020.

3.Guest of Honour, 2nd International Conference and Human Library-2019, Theme: Teachers are the Nation Builders at Taj Vivanta, Dwarka. On 4th May 2019.

4.Felicitated with “Academic Pride Award-2017” by IMS Ghaziabad (University Courses Campus)

5.Also awarded with “Outstanding Contribution Award-2017” IMS Ghaziabad (University Courses Campus)

6.Maullana Abdul Kalam Azad Excellence Award for Education-2015

7.Best Feedback Faculty (IMS GZB 2014, 2015)

8.Awarded category “A” thesis evaluation in Ph.D.

9.Awarded Gold Medal in PGDM

10.Awarded Gold Medal In M.Com (Marketing)

11. Awarded “Best Faculty in the Area of Digital Marketing” by BWI education Excellence Awards 2022 at Shangrila Eros, New Delhi on 16 July 2022.

12. Awarded by “Laxmi Saraswati Durga Award” by Saint Foundation on Women’s Day 2022, 9 th March in Lodhi Road, New Delhi.ia in 2022

Marketing & Advertising,Digital Marketing,Brand Management,Strategic Management,Entrepreneurship

In process

1. Digital Marketing Insights, Book published with Bharti Publications Published

2. Spearheading experience with “Pearson Publications” on a book titled “The inside Story of Brand”.

3. Ombir Singh, Alpesh Joshi, Ranbir Singh & Pooja Rastogi (2013) “Emerging issues in Finance and Business Management” ISBN No. – 9789381212332, Bharti Publication, New Delhi.

1. Dr. Pooja Rastogi, Ms. ShenkiTyagi, Mr. Santosh Shah. (2021). A Study on Student’s Attitudes and Driven Tools towards Mobile Learning in Higher Education with Special Reference to NCR. Annals of the Romanian Society for Cell Biology, 374–391. Retrieved from https://www.annalsofrscb.ro/index.php/journal/article/view/9031

2.Tripathi. V, Rastogi. P, Chandra. T, (2020). Unveiling Contemporary Dimensions of Brand Revitalization through Systematic Literature Review and Thematic Analysis. Ilkogretim Online - Elementary Education Online, 2020; Vol 19 (Issue 3): pp. 3105-3134 http://ilkogretim-online.org doi: 10.17051/ilkonline.2020.03.735476

3.Kaushik. R, Rastogi.P, Vakeel. S, (2020). A Study on the Effect of COVID Pandemic on E-Banking Services Adoption. Turkish Journal of Computer and Mathematics Education, 11 (2), 650-660. Available at: https://turcomat.org/index.php/turkbilmat/article/view/9759/7460

4.Tripathi. V, Rastogi. P. & Kumar. S (2018). Direct and Moderating influence of perceived Fit, Risk and Parent Brand Trust on Brand Extension Success of a Personal Care Brand in India. Global Business Review, Sage Publications, 19(6), 1–12, DOI: 10.1177/0972150918794978.

5. <.Rastogi. P. (2015). The Changing Paradigms of Positioning. International Research Journal of Business and Management, 8 (12), 83-86.

6.Rastogi. P. (2014) Pester Power. International Journal of All Academic Research (ISSN 2721-7421) Issue of 3R.

7.Rastogi. P. (2014). Building a Brand through Social Media. International Journal of Retailing & Marketing, 5(2) (ISSN- 0976/318X).

8.Rastogi. P. (2014). Differential Analysis of Various Industries on the Basis of Capital and Asset Structure: An Indian Study. Industrial Engineering Letters ISSN 2224-6096, Vol 4(12)

9.Rastogi P. (2013). What Made Brand Elastic. International Journal of Management Studies, 3(1) (ISSN No.- 23200685).

10. Tripathi. V and Rastogi. P. (2012). Brand Architecture of Indian Hotels Company Limited: Perspectives and Strategies. International Journal of Management and Computing Sciences (IJMCS), 2 (1), 34-45

11. Rastogi. P. (2012). Effect of Brand Extensions on Parent Brand. Global Journal of Commerce & Management Perspective, 1(1), 29-33.

12. Rastogi. P. (2012). Strategic Modelling For Agri-Food Business In India. International Journal of Research in Management, 2(5).

13. Rastogi. P. (2010) Sweet Truth Behind The Success Of ‘Perfetti Van Melle’. Advertising Express, (February) IUP India.

14. Rastogi. P. (2009). Building Brands with the Help of New Promotional Media. Online Journal Insight of B-Cognizance; IIITA's E-Magazine, 4(20).

15. Rastogi. P. (2007). Marketing to Kids. AIM Explore; December.

1. “Brand Architecture of Indian hotel company limited: Perspectives and Strategies”; International Journal of Management & Computing Sciences (IJMCS) Vol. 2 No. 1, January- March 2012 issue.

1. Paper presented at International Conference on Sustainable Management Practices (ICSMP 2019). On 25-26 April 2019, titled Health (Y) Competition- A Study of marketing Strategies of Real and Tropicana. At Ansal University, Gurgaon.

2. Paper presented in International Conference on E-governance in Digital India: Prospects and Opportunities for Innovation and Entrepreneurship, titled, “Limitations of E-governance in India” held on 3-4 February 2017 at KIET School of Management.

3. Paper presented at Conference on Brand Management 2016, titled “ Impact Of Perceived Fit And Risk On Brand Extension Success Incorporating Moderating Effect Of Parent Brand Trust In A Personal Care Brand” held on 16-17th April 2016 at IIT, Delhi.

4. Paper presented at National Conference On Marketing "Yesterday-Today-Tomorrow", titled ‘Brand Portfolio – A Study of AMUL’ held on 13th & 14th January 2011, at Asia Pacific Institute of Management, New Delhi.

5. Paper presented at International Conference On Finance And Business Management, titled” Impact of Rural Organized Retail Stores on Rural Market” held on October 21, 2012 at Society of Technical and Management Professional, New Delhi.

6. Paper presented, titled “Issues in Perspective of Brand Management” in International Conference organized by Baba Farid College of Management & Technology, Bhatinda.

7. Paper presented in International Conference on Management Sciences & Arts at Gurukul Kangri University; Haridwar. Titled “Personal Branding-A Phenomenon” held on 15-17, September 2008.

8. Paper presented at 4th International Conference on Entrepreneurship in New Economy, titled “Women Entrepreneurship” – Economic importance, Opportunities, challenges and factors responsible for growth; held on February 14-16, 2008.

1 week FDP on “PLS-SEM, Scale Development & Paper Writing Techniques” from August 30th to 04th September 2022 held at IMS Ghaziabad (University Courses Campus).

1. Participated in Webinar on Higher Education post Covid-19. On 23 May 2020.

2. Attended Digital Governance and Tech Summit on Cloud/AI/DevelOps organized by Microsoft at Taj, New Delhi on 27 August 2019.

3. Participant at Fourth Higher Education Summit @ Le Meridien, organized by CEGR, 18th April 2018.

4. Attended the 2nd National Conference of Academic Leader on collaboration: Bridging Employability Skills through Technology, organized by CEGR on 22nd December 2016.

5.Participant at AIMA’s 43rd National Management Convention @Le Meridian on 21-22nd September 2016.

6.Short-term training and workshop on Digital Marketing. Certified by Digital Vidya, held at IMS, Ghaziabad on 20th& 27th September 2014

7.Attended Short Term Training Program on ‘Case study Methods and Techniques’ at MNNIT Allahabad, during 7th-11th June 2014.

8.Attended Short Term Training Program on ‘Advanced Research Methodology’ at MNNIT Allahabad, during 14th-20th July 2014.

9.FDP attended in IMS, Ghaziabad on 'Developing Facilitation Skills for Teaching and Training' from 9th Dec to 14th Dec 2010.

10.One day non-residential MDP on ‘Brand Samurai’, at India Habitat Centre, Lodhi Road, New Delhi on 5th March, 2008.

11.Attended an AICTE sponsored ‘Faculty Development Program’ at Lal Bahadur Shastri Institute of Management, R.K.Puram, New Delhi, during June 13-23, 2006.

1. Conducted online session on National Youth Day Programme on ‘Youth & Time Management’ organised on 12th January, 2022, at MarathwadaMitra Mandal’s ShankarraoChavan Law College, Affiliated to SavitribaiPhule Pune University, Pune.

2. Webinar conducted on ‘Developing a Personal Brand’ at Sushant University for outside participants on 11 February, 2021.

3. Speaker on Topic titled: ‘Educational Branding through Digital and Social Media’ at 5-Day Online Faculty Development Program on: Faculty Development for New Tomorrow Readiness for Teaching and Learning Post COVID-19 sponsored by TEQIP-III and organised jointly by Department of Electrical Engineering NIT, Uttrakhand, 24-28 July 2020.

4. Conducted a Webinar on ‘Women Safety, Rights and Gender Equality’ for Guru Nanak Dev Engineering College, Ludhiana on 9 July 2020.

5. Conducted a Webinar for International participants from Ghana, Nigeria, Euthopia, UK and India on ‘How to Become an Instagram Influencer’ organised by Vera Creative Minds Network on 20 June 2020.

6.Conducted a Coffee Talk for ROINET employees on ‘Create Your Own Niche: Be a Brand that People Love’ on 28 May 2020.

7. Speaker on International Marketing Conclave titled “Insights of Impact on Brands in Covid 19”on 15 May 2020 at SSB Ansal University.

8. Speaker on a Webinar titled “An expert talk on Social Media Marketing” at Shri Viswakarma Skill University on 9 April 2020.

9. Conducted a FDP on “Creation of MOOC’s” at DeshBhagat University, MandiGobindgarh, District Fatehgarh Sahib, Punjab, India on 13-15March 2020.

10. Conducted a Workshop on “E-Learning and MOOC’s in Higher Education” at Shri Ramswaroop Memorial College of Engineering and Management, Lucknow. on 29th February 2020.

11. Resource person at Faculty Development Programme under UGC-Human Resource Development Centre to be conducted under the aegis of SavitribaiPhule Pune University, Pune from 04/02/2020 to 13/02/2020. Session taken on ‘Teaching Pedagogy in Legal Education: Contemporary Era’.

12. Took a Faculty Development Programme (FDP) at Gujarat National Law University (GNLU), Ghandhinagar, Gujarat on from 17-19, January 2020 on ‘Developing MOOC’s and using free tools for evaluation and assessment’.

13. Organised a workshop on ‘Website Building at Ansal University’ on 18th July 2019, was a Trainer for the same.

14. Organised a FDP on ‘Pedagogic Interventions in Teaching’ at IMS, Ghaziabad from 19-20-21 August 2016.

15. Organized a 4-Session Faculty Development Program at IMS, Ghaziabad, 15th to 22nd January 2016, titled ‘Factor Analysis: A Tool for Research’.

16. Member of the organizing team for Short-term training and workshop on Digital Marketing. Certified by Digital Vidya, held at IMS, Ghaziabad on 20th& 27th September 2014.

17. FDP on ‘Using Blended MOOCs in Management Education’ conducted by IIM Banagalore on 3 rd September 2022.

18. 1 week FDP on “PLS-SEM, Scale Development & Paper Writing Techniques” from August 30 th to 04 th September 2022 held at IMS Ghaziabad (University Courses Campus).

19. Participated in Webinar on Higher Education post Covid-19. On 23 May 2020.

20. Attended Digital Governance and Tech Summit on Cloud/AI/DevelOps organized by Microsoft at Taj, New Delhi on 27 August 2019.

21. Participant at Fourth Higher Education Summit @ Le Meridien, organized by CEGR, 18 th April 2018.

22. Attended the 2 nd National Conference of Academic Leader on collaboration: Bridging Employability Skills through Technology, organized by CEGR on 22 nd December 2016.

23. Participant at AIMA’s 43rd National Management Convention @Le Meridian on 21-22nd September 2016.

24. Short-term training and workshop on Digital Marketing. Certified by Digital Vidya, held at IMS, Ghaziabad on 20 th & 27 th September 2014

25. Attended Short Term Training Program on ‘Case study Methods and Techniques’ at MNNIT Allahabad, during 7 th -11 th June 2014.

26. Attended Short Term Training Program on ‘Advanced Research Methodology’ at MNNIT Allahabad, during 14 th -20 th July 2014.

27. FDP attended in IMS, Ghaziabad on 'Developing Facilitation Skills for Teaching and Training' from 9th Dec to 14th Dec 2010.

28. One day non-residential MDP on ‘Brand Samurai’, at India Habitat Centre, Lodhi Road, New Delhi on 5 th March, 2008.

29. Attended an AICTE sponsored ‘Faculty Development Program’ at Lal Bahadur Shastri Institute of Management, R.K.Puram, New Delhi, during June 13-23, 2006.

1. One day non residential MDP on 5th March, 2008; “Brand Samurai”, at India Habitat Centre, Lodhi Road, New Delhi.