We are pleased to inform you that IMS Ghaziabad (University Courses Campus) in collaboration with MICA, Ahmedabad is organizing the Management Development Programme (MDP) on "Leading Advertising Transformation for Sustainable Business in the Digital Era", on December 7th–8th, 2024.
This two-day programme is designed for Brand Managers, Communication Experts, and Marketing Professionals, aiming to deliver practical and experiential learning. Participants will gain actionable insights and strategies to navigate the evolving landscape of marketing, with a focus on driving sustainable business growth through advertising transformation.
The programme features esteemed Resource Persons from MICA, who will provide a comprehensive perspective and in-depth knowledge on the latest advertising trends and innovations.
Program Objectives
In the fast-changing digital world, businesses constantly face new challenges and opportunities. To help industry leaders, marketers, and strategists navigate this complex marketing environment, the "Leading Advertising Transformation for Sustainable Business in the Digital Era" program has been designed with conceptual and contemporary tools, knowledge and insights. The program looks at digital transformation, growth and advertising to enable businesses to transform and thrive in the digital era.
Program Content
Understanding the changing context of advertising
Understanding advertising strategy in the digital era
Driving business transformation in the digital era
Mastering consumer insights for communication effectiveness
Utilizing social media for enhanced consumer engagement
Brand Architecture - Understanding brand architecture
Brand Architecture - Understanding the master brand and all other brands in the organization
Brand metrics - How do we make sense of brand performance? What are the right metrics to use?
Expected Outcomes
Participants will identify key concepts and contemporary tools related to digital transformation and advertising strategies.
Learners will critically evaluate digital marketing challenges and opportunities, create strategies for navigating the complex digital AI environment.
Participants will apply learned frameworks and insights to create innovative advertising solutions across platforms.
Learners will assess the effectiveness of digital transformation strategies, aligning brand architecture for growth and long-term business success.
Upon completion, participants will receive a joint certification from MICA, a renowned leader in marketing and communication education, and IMS Ghaziabad (University Courses Campus)
We cordially invite you to REGISTER or Nominate Team from your progressive organisation.
REGISTER on the link below:
https://forms.gle/wBUNZCopvqPuYa526
FOR DETAILS DOWNLOAD BROCHURE
For any clarifications feel free to contact
Prof. Mayank Pandey (+91-9205559648 or +91-9555045191).
KNOW THE TRAINERS
Dr. Falguni Vasavada, Professor of Marketing and Co-Chair of MDP at MICA, is a distinguished academic with over 25 years of expertise in Marketing and Advertising. A double gold medalist, she has mentored entrepreneurs and trained corporate professionals in areas such as Advertising Management & Public Relations, Marketing and Brand Management and Social Media. She has published extensively in international journals, presented at global conferences, and engages in international research collaborations. A TEDx speaker, she is frequently invited to speak on topics including Personal Branding, Advertising and Social Media, she is also visiting faculty at management institutions of national and international repute.
Kaustav brings 27 years of experience as an entrepreneur, advisor, consultant, and investor with interests in technology, alternative media, platforms and ecosystems, education, healthcare, and culture. He is actively involved in teaching and mentoring students, collaborating with institutions like MSSU Mumbai, MICA Ahmedabad, and incubators at IIM Calcutta and Lucknow. Kaustav holds degrees from London Business School, University of Southampton, University of Cambridge, and Babson College. He also works with nonprofits like Y-East France and Southampton Impact Lab. An avid cricketer and mountain enthusiast, he also writes fiction for Bengali cinema.
Chandradeep (CD) Mitra is a seasoned strategy coach, marketing professor, and mentor with a focus on startups and entrepreneurship. He serves as Visiting Faculty at IIM Calcutta and SP Jain Mumbai, and is the CEO of PipalMajik and Anvetion Consulting. As Founder Director of Neoleap Business Ventures, CD supports startup acceleration in Eastern India. He advises the Centre for Entrepreneurship and Innovation at IIM Calcutta and is a key member of TiE’s Kolkata chapter. With extensive experience in branding and innovation consulting, CD has led marketing operations for global firms like Lowe Lintas, O&M, and DDB Mudra.
