Resource Person: Mr. Ankit Kashyap (CEO-Buzz09, Trainer and Digital Marketing strategist)

Digital Marketing has become an integrated part of corporate's marketing strategies and to implement these Digital Marketing strategies, corporates are hiring people who can deliver the results on Digital Marketing lead generation platforms. IMS Ghaziabad University Courses Campus organized a two-day workshop on "Digital Marketing" for the students of BBA Final Year students on September 17 and 18, 2018.

The workshop provided the students with an insight into the role of digital tools within the modern marketing environment, the ways in which organizations harness the power of digital media to promote their products and services It gave the students a clear understanding of the tools that are used to deliver online advertisement campaigns such as Search Engine Optimization, Google AdWords Ad Campaign Creations, Social Media Marketing etc. Taking live examples of businesses from within the class, the students strategized social campaigns regarding what can be done to improve their business marketing.