ABOUT ATLAS CYCLES
Atlas name is synonymous with the cycling revolution in India. Since six decades; the Company has enjoyed a position of eminence and leadership in the Bicycle industry. This was made possible because Atlas constantly strived to move ahead with never ending zeal, technological up gradations, backward and forward integration and user friendly innovations.

ABOUT VISIT
IMS Ghaziabad (University Courses Campus) has organized an industrial to Atlas Cycles for the MIB 1st year students of batch 2018-2020.It was indeed a great platform to have the exposure to the Visit to such a massive production unit and got the opportunity to explore its different areas and it also made us understand that how a Company manages to reach on top in such a competitive era.
The complete overview of the visit is divided into two parts which are-
1. Factory explores.
2. Discussion with the Marketing Head.

Students were divided in the group of two containing twenty two in each group and both group is being assigned by both the faculties and the first group guide was Mr. Amit who guide us first to the Mud Guard production line following to the paint shop which the done by machines as well as manually. Then we were taken to the sticker fixing area which is attached to the alignment area in which the alignment of the body of the cycle is fixed. After this, we were taken to the Goldline cycle painting area where automatically the white color is painted over the black mudguard. Then we were taken to the SKD Assembly line where the Cycle is assembled with the outsourced parts and the within created parts and this section is attached with the Transport unloading area.After this, students were guided to the warehouses and the Iron .After exploring the factory students were taken to the conference room where the Chief Marketing Head Mr. Mahajan shared his experiences as a marketer talked about the SWOT analysis of the company.He also shared his views about the exports the company did and they also took the feedback.With this, the meeting came to the end at which Mr. Mahajan and his team were being honored by our Professors with the IMS shield as a token of gratitude.