IMS Ghaziabad (University Courses Campus) organised a Sensitisation Program for BBA (2017-20) Batch on August 3, 2018. Around 300 students attended this program and the main objective of this program is to guide the students to enhance their employability skills in different domains. The program initiated with the inaugural session followed by National Anthem and with the enchantment of SaraswatiVandana. The experts were felicitated by sapling as a token of welcome. Dr. Geeti Sharma, Chairperson BBA Program address the gathering with the importance of session and how it can add value to their course curriculum. The experts from different domain enlightened the students with their area expertise. Mr. Faizan Ahmad, Head Content Marketing and Programmatic, The Hindu aspires the students to develop a career in the area of Retail and Marketing. Mr.Kapil Saraswat, AVP, RBS gives an insight on the changing business needs and the challenges professionals face to handle big data. CA Anil Agarwal, renowned consultant discussed on latest techniques and financial instruments to deal with the challenges in finance sector that aspire the students to make career in Banking and Finance. Ms. Smriti S Chauhan, Director, Alchemy Edusols Pvt. Ltd, a women entrepreneur of First Generation motivated the students on most fascinating domain among youngsters i.e Family Owned Business & Entrepreneurship. The panelist handled various queries raised by the students in area specific and guides them to choose the specialization as per their skills and interest. The Guests were felicitated with memento followed by vote of thanks by Dr. Kumar Saurav. The session ends with lots of enthusiasm and motivation among the students. Post-Lunch Session In continuation with pre lunch session the specialization heads from different domains highlights the importance of these courses. Dr. PradeepBhardwaj, Specialized Head, Banking and finance discussed about the course content, pedagogy and future aspects of this specialization. Dr. Kumar Saurav, Specialized Head, Retail and Marketing discussed about the relevance of marketing in coming era. Prof. Kapil Mohan Garg, Specialized Head, Data Science in Management discussed the relevance of data in various disciplines of management. Dr. IndraniBhattacharjee, Specialized Head, Family owned business and entrepreneurship discussed about the need of entrepreneurs in today's era and how to enhance the outlook of young talent in the global context. The session ends with the pursuit of holistic development of future performers and creating well rounded value based individuals.