Workshop on Digital Marketing for BBA students.

IMS Ghaziabad University Courses Campus organized a workshop on Digital Marketing for BBA students. The session was inaugurated by Dr. Sapna Rakesh (Director) and Dr. Pooja Rastogi (Dean) who are academicians who understand the importance of digitalization in marketing.

Workshop covered how a company could improve the ability to generate excellent content to attract target customers and developed understanding what impact marketing activities are having on business in current scenario, strategizing the digital marketing approach. The students had a plenty of hands on experience in content creation for social media like E-mail, websites and its optimization across various channels. The workshop was exhaustive, having a blend of both tutorials and training module for BBA students that would enhance their knowledge and employability in the fueling Digital marketing sector. The experts were having a rich experience of handling diversified projects on digital marketing and all the students had a – WOW ! learning experience.