‘Genesis ‘the name explains the reason to create a MARKETING CLUB that motivates students to create something innovative. This club gives them a perfect opportunity to be at their creative best. The institute believes in complementing class room teaching of with the practical applications and this platform is given to them by this club. The students get a chance to use the theoretical concepts learnt in the classes of marketing management, advertising, sales management and consumer behaviour in the practical field. It organises various Marketing based events like:
‘Splash it Up’: Print Ad Making Competition
‘GET SET GO’: New Product Launch
‘Rocket Singh of IMS’: A sales based event
Brand Quiz: ‘BRANDMANIA’- An Obsession for Brands’
RANGMANCH’: TV the golden goose of advertising
Meri Awaaz Suno: Radio Ad making
It has a mega event MARKFEST: which is a month long Marketing Carnival where the students are rewarded for the skill and talent they showcase during the event. The event is sponsored by various companies like, Supertech Infrastructure Pvt. Ltd., Madura Coats Pvt. Ltd. and Nestle to name a few.