| Event Topic | MARKFEST 2015 “A Race without a Finishing Line†|
| Category | STUDENT FEST |
| Date & Day | 9th April, 2015 |
| Any URL | NA |
MARKFEST 2015 “A Race without a Finishing Line”
IMS, Ghaziabad (University Course Campus) hosted a carnival of Marketing named “MARKFEST-2015” on 9th and 10th April 2015. The program had an assortment of events related to new product launch; print advertising, designing a marketing strategy and many more. The event had enthusiastic participation from students of various streams. Dr. B. P. Pethiya, Director IMSUC who encouraged the participants with his inspiring words, inaugurated the event. The event of Treasure Hunt was greatly appreciated by the students as the adrenalin rush made them give their best to find the clues, connect them in least time to fulfill the task given to them. In, Get Set Go, the winners were Rashi, Rashid, Jyoti & Jyotsana who came up with an innovative product for safety of women, the women power was greatly appreciated by the eminent jury. Second prize went to Aman, Pooja, Mayur, Vanshaj & Abhinav who launched an anti-oxidant deodorant. The winners for all eight events had to compete for the best position as per their capabilities.
As rightly said by Philip Kotler, Marketing takes a day to learn but unfortunately a lifetime to master. This event gave the students a platform to implement the marketing tools and techniques learnt in classes in the practical field.
