Institute of Management Studies, Ghaziabad

(University Courses Campus)

REPORT ON GUEST LECTURE(ONLINE SHOPPING BEHAVIOR)

Summary of the Event:

 ?The key to success in a pressured economic environment is to understand the data and the dynamics and the specifics of each aspect of the value chain, including individual customers.?

School of management, IMS Ghaziabad University Courses Campus Organizes an Expert lecture series on online shopping behavior of FMGC and consumer durables: insights and review For MIB batch 2021-23. The session began with a warm reception of our honorable guest Mr. Jai Kishan, manager -  New commerce joint venture of wings group Indonesia and Everyday .

Dr. Pooja Rastogi Chairperson- MIB   IMS Ghaziabad UC Campus introduce guest with ecofriendly Sapling memento. Guest addressed students on how consumer behavior has Changed after COVID-19 and share his insights and review on the impact of pandemic on society and marketing. Sir has also discussed about the various way to overcome the impact of pandemic and understanding the importance of time management and people management. Sir has also gifted books to all active listeners.  

The guest lecture was wrapped up with votes of thanks by Dr. Pooja Rastogi, Chairperson MIB . Overall it was very interactive session.

Submitted By:                                                                                             Submitted To:

  Chairperson                                                                                                           Director